Sports Marketing Huddle podcast
Bill Rasmussen, was Rob Cressy’s guest today on the Sports Marketing Huddle podcast to talk about the future of streaming content as well as his newest venture, Hometown Networks. The Sports sage talked about how streaming content is affecting the way sports fans consume games, the integration of advertising into content and how it can be more effective, plus why there needs to be a greater emphasis on the fans! Rasmussen shares stories from his journey of building ESPN, plus some words of wisdom for anyone who dreams of creating something great in the world of sports.